Results show a 106% increase in sales in the promotional month, compared to the prior month. Sales were driven by online awareness and promotional coupons, delivered through Connect Beacons and proximity marketing at retailers.
During Easter, a shopping center ran a beacon-enabled promotion to increase engagement. During the promotional period, visitor traffic increased by 25% with the e-mail contacts database receiving a 15% boost. Data about consumer interaction with digital marketing tools was collected, and higher sales incidence was also reported by stores.
A major global brand incorporated a QR code into a point-of-sale material to understand their consumers’ activities and interaction with them. Data collected provided statistical insights on users and in-store behaviors that enabled better campaign creation and message targeting. 79% of engagements came from new consumers, showing that these markets respond well to QR codes and digital experiences.
To ensure you have the right product at the right places for the correct store type and market has always been challenging for brands and retailers. While the humble planogram has been around since the 1980’s, the cost of revising, printing, and distributing them to sales teams, field operations teams, and retail partners has only increased with the number of new products and channel complexity.
If you need further information, or you would like details on how Wellington solutions can get your business to the future, today.