iProximity – Contactless proximity marketing

Home > Solutions > iProximity

Proximity marketing and asset location

iProximity combines the latest location-based hardware, smartphones, and our powerful cloud platform to deliver innovative customer and consumer engagement solutions. 

Crowd of people with iProximity rings radiating from middle

Sense and interact

Sense and interact when people are at a critical decision point location, surprise them and engage with them via powerful proximity marketing messages and campaigns to gather insights or automatically trigger actions from the data.

SmartThings and location

Better understand the interaction of people with things, once people interact you will sense the location of assets or locate via crowdsourced methods. 

iProximity key solutions

Screen-Smarts

ScreenSmarts integrates with your existing digital media screens to silently detect the presence of your consumers and interrupt normal sign content programming to display personalized contextual offers or information. 

ScreenSmarts connects a digital screen and a smartphone, effectively turning any smartphone into a real-time remote control. 

Imagine a consumer being presented an offer on the large format digital sign and simultaneously receiving receives the unique redemption bar code on their smartphone, you will increment sales and increase the rate redemption percentage. 

Q-Tag

Q-Tag asset tracking

The Connect™ Q-Tag is a revolutionary device that simply enables contactless communications and tracking tracks asset location.  QTag’s simplicity hides many powerful features and benefits. You could can understand if an asset is in the correct places, if it’s moved  or if it was moved and how far away since the last scan or tapwhen it was last scanned/tapped. 

AlsoAdditionally, The Q-Tag allows to send powerful and contextually engaging proximity marketing messages to audiences. 

The combination of the QR code and NFC chip within a Q-Tag means taht that assets will have technology relevance for many years to come, making it perfect for a long-term deployment.

Retail - iProximity connect people, places and things.

iProximity connects the physical store with the digital world allowing brands and retailers to engage the shoppers via their more valuable gadget: their cellphone. Provides shoppers with unique experiences and new ways of engaging with brands at the pointofsales. 

Imagine being more relevant for your audiences in the retail setting. You can engage with them via different iProximity contactless devices and send proximity marketing campaigns that help you to increase redemption rates and sales. 

By partnering with iProximity you are part of the new era of  Smart Retail, which will help you, to get shopper insights via data and make better business decisions to help you drive profitable outcomes. 

We measure traffic by store, asset location, shopper interactions, and the most importantly, the shoppers journey.  

Create a Smart Thing and be part of the new era of Smart Retails, add a QR code, a QTag, a ScreenSmart or a Beacon in the different point-of-sale 

QR code payment scanner in restaurant with food plate

Powered by the iPX

iProximity-iPX-platform
Q-Tag

The iPX™ is a powerful cloud-based platform that: 

  • remotely manages spaces and devices including SmartScreens, Q-Tags, QR codes and Beacons; 
  • allows brands to create and manage campaigns by individual, or grouped audiences, spaces or devices; 
  • gather insights from spaces and devices then automatically engage with people or take action. 

Learn more about the powerful iPX platform. 

ScreenSmarts

ScreenSmarts

ScreenSmarts integrates with your existing digital media screens to silently detect the presence of your consumers and interrupt normal sign content programming to display personalized contextual offers or information.

ScreenSmarts connects a digital screen and a smartphone, effectively turning any smartphone into a real-time remote control.

ScreenSmarts can deliver the same or different content to a user’s smartphone and the digital display screen, maximizing the effect of both screens. Imagine a consumer being presented an offer on the large format digital sign and simultaneously receives the unique redemption bar code on their smartphone.

Examples

  • Change the advertisement on digital signage to correspond to the customer’s preferences without the consumer touching their smartphone.
  • Greet consumers with personalized messages while notifying staff of their arrival.
  • Change a message as the consumer gets closer to the screen.
  • Recognize and guide a consumer with a click and collect order to the pick up point.
  • Suggest related products that match previous purchases.
  • Consumers use their smartphone to scan product labels and have immersive product information displayed on the digital sign.
  • Let consumers choose the information shown on a digital display screen from their phone.

Connect Q-Tag

The Connect™ Q-Tag is a revolutionary device that simply enables contactless communications; but this simplicity hides many powerful features and benefits. The Q-Tag is a proven, powerful means of contextually engaging with audiences and tracking asset location. 

The deployable tag is highly customizable, allowing it to be designed for your precise requirements. Connect Q-Tag can be fitted to virtually anything, including coolers, freezers, display racks, point of sale material, carboard displays, countertops, beer taps, soda fountains, or directly on to assets to be tracked. The Q-Tag has no battery and is particularly designed to be deployed once and then completely managed from the cloud. 

Each Q-Tag includes a unique QR code and NFC chip, which can be scanned or tapped by any customer with a capable smartphone for instant point-of-sale consumer engagement without the need to download an app. 

The combination of the QR code and NFC chip within a Q-Tag means it will have technology relevance for many years to come, making it perfect for a long-term deployment. For shorter term deployments, or when directly printing on to packaging or point-of-sale material, a Connect™ QR code may be a better choice. 

The Connect Q-Tag and Connect QR code are managed by the iProximity iPX™ cloud platform, and this provides many features not usually found on QR platforms. Some of these include: 

  • dynamic content management – change the content delivered through the cloud; 
  • dynamic audience management – deliver the correct content to the specific audience; 
  • multiple audience content – manage multiple audiences, each receiving different content; 
  • real time location determination – to either track location or serve proximity-based content; 
  • ScreenSmarts integration – allows the control and interaction with digital signage. 
  • real-time statistics and insights; 
  • data integration to the Connect™ Cloud (so all assets can be managed from the cloud) 
  • managing Beacons on the Connect™ IoT devices (Connect™ SCS / Monitor / Click) 

Find out more about how iProximity can help get your business to the future, today.